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BACKGROUND
STYLE:ELEMENTAL is a beauty collective offering both haircare products and beauty services. They needed a website that could support both retail and booking functionalities. They were looking for a seamless interface that showcases their work and services. In designing the site, I also aimed to visually express their brand identity, ensuring the overall experience reflected their unique style and values.
MY ROLE
As the lead designer and content creator, I was responsible for conducting user research, developing prototypes, and shaping the brand’s visual identity. I created design solutions that addressed user needs while aligning with the company’s visual style and branding, resulting in a cohesive and engaging user experience.
TIMELINE
August 2018 - November 2018
ROLE
Designer
TOOLS
Pen & Paper, Figma, Photoshop
REFLECTION
I approached the project understanding that websites are an ongoing process of refinement, especially when it comes to usability and accessibility. With STYLE:ELEMENTAL’s site, my goal was not only to meet their immediate needs but also to build a flexible foundation that could evolve with their brand and user expectations.
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